
In the baking world, the market is constantly evolving. Customers increasingly demand healthier options, with less sugar and suitable for different dietary needs, without sacrificing flavor. Therefore, professionals must meet this demand and not fall behind their competitors.

At Lazaya we have developed a complete line of sugar-free jams which not only maintains the exceptional taste that customers expect, but also opens the doors to a constantly growing market. In this post, we will take an in-depth look at the solutions that Lazaya provides with its fruit jam so you can offer more innovative products on your dessert menu and reach a wider audience.
Table of Contents
What sugar-free jam options does Lazaya offer?
Lazaya doesn’t offer a single solution, but rather several product lines designed to adapt to different processing needs and customer profiles. It’s essential that as a professional, you know the difference:
Jam with sweetener
This product line replaces sugar with a sweetener that provides a sweetness very similar to that of sugar, but with a lower caloric value and, most importantly, a low glycemic index. It is ideal for preparations specifically targeted at people with diabetes, weight control, or those who simply want to reduce their traditional sugar consumption while maintaining a classic sweetness profile.
Sugar-free jam
It may seem surprising that a product as sweet as jam can be offered in a sugar-free version, but as it is increasingly in demand, professionals are using it extensively in their preparations. Nowadays, new food technologies make it possible to create sugar-free jams that maintain all the product’s properties and are suitable for all palates, including diabetics. The key to this product is that it does not contain sucrose (common sugar), making it perfect for artisanal pastries, gourmet desserts, and healthy options.
Why are fruit jams suitable for diabetics?
This is undoubtedly one of the most powerful selling points of Lazaya sugar-free jams, as they are suitable for people with diabetes due to their low impact on blood glucose levels.
Jams with a high natural fruit content do not contain added sucrose, so their glycemic index is considerably lower than that of traditional jam. In the case of products with sweeteners, such as maltitol, it is absorbed slowly in the intestine, resulting in a greatly reduced glycemic response. This allows professionals to confidently label your desserts as “suitable for diabetics,” opening up the offering to a growing niche market.
Types of fruit and benefits for professionals
Lazaya works with high-quality fruits to create sugar-free jams, guaranteeing professionals exceptional results. These are the jam flavors you can find in our catalogue:
- Apricot
- Strawberry
- Apple
- Peach
- Raspberry
- Orange
- Blackberry
In addition to choosing jams with or without sugar, professionals also have options to choose from different brix levels (between 45 and 70) and different uses, such as baking, spreading and injecting, sifting, or grinding. Furthermore, most of the colorings used in our jams are natural.
As for packaging options, professionals have tinplate and plastic at their disposal. The product’s shelf life is 12 to 60 months at room temperature, depending on the type of packaging, so professionals can access this essential ingredient year-round.
Let’s look at other benefits of using Lazaya sugar-free jam:
- Baking stability: They do not liquefy or caramelize excessively when the product is baked, making them perfect for filling cakes, croissants, or sweet empanadas.
- Professional texture: Its consistency is ideal for working with a pastry bag, filling chocolates or as a topping for cheesecakes and mousses.
- Brightness and attractive appearance: The jam stays fresh and appetizing in the display case for hours.
- Professional performance: same spreading and filling capacity as conventional ones.
- Versatility: suitable for fillings, toppings, sauces and decoration.
Professional applications of sugar-free jam
These are some uses of sugar-free jam by professionals in Horeca establishments:
In pastry and confectionery
- Sugar-free cake, pastry and biscuit fillings.
- Glossy coatings for display products.
- Base for dietary mousses and semifreddos.
In artisan bakery
- Sugar-free whole wheat croissant and pastry fillings.
- Accompaniment for special breads.
- Healthy frostings.
In restoration and catering
- Accompaniments for cheeses and boards.
- Sauces for meats and poultry.
- Breakfasts and brunches for health-conscious hotels.
- Mini desserts and breakfast buffet with sugar-free alternatives.
Boost your business with sugar-free jam
In hotels, restaurants and cafes, offering sugar-free desserts is no longer an option, it is a necessity, hence the importance of trusting a solid brand in the market that guarantees the highest quality in all its products, as is the case with Lazaya Preserved Fruits. With our sugar-free jams you can get many benefits:
- Differentiate yourself from the competition: You will be able to offer an inclusive dessert menu adapted to new trends.
- Attract new customers: You will attract diabetics, athletes, and health-conscious consumers.
- Increase the value of your products: A “no added sugar” dessert may have a higher price and be more profitable.
- Innovate in new products: You will be guaranteed to work with a reliable, consistent product designed by and for professionals.
In our catalogue, you can explore our Lazaya sugar-free jam catalogue so you can access a high-quality product with the convenience of receiving it directly at your establishment. Don’t wait any longer to adapt your offering to market demands. Contact us if you need to clarify any doubts or queries, we will be happy to help you.





